iHeartMedia has rebranded its Classic Rocker in Greensboro/Winston-Salem NC.
After five and a half years as “105.7 Man Up!“, WVBZ Clemmons NC rebranded on Monday as “Real Rock 105.7“. No on-air staff or music changes have accompanied the name change.
WVBZ flipped from Alternative to Active leaning Classic Rock in May 2015. WVBZ registered a 2.1 share in the January 2021 Nielsen Audio ratings, way down from its 3.5 share as recently as November 2020. It also places it well behind the 8.7 share of Dick Broadcasting’s “Rock 92” WKRR.
iHeartMedia Greensboro announced today the debut of the new REAL ROCK 105.7, effective immediately.
REAL ROCK 105.7 will broadcast the top Rock songs from legendary artists including Led Zeppelin, Green Day, Queen, Foo Fighters, Nirvana and more. Plus, the station will also feature three hours of uninterrupted music each weekday afternoon at 4:20 p.m. presented by Greensboro’s market veteran on-air personality Matt Pencola.
“We’re excited to launch REAL ROCK 105.7 and broadcast esteemed music from the greats like, Queen, Nirvana and AC/DC as well as the biggest artists of the 21st century like The Foo Fighters, Breaking Benjamin and more,” said JT Bosch, Program Director for REAL ROCK 105.7. “At the same time, this station will also provide our Piedmont Triad listeners with great promotional contests and local community events and concerts to look forward to.”
“I’m ecstatic that we’re able to deliver this new authentic Rock station to our listeners in the Piedmont Triad area,” said Kellie Holeman, Market President for iHeartMedia Greensboro. “The Greensboro market loves Rock music, so this new Rock format will allow us to deliver active consumers to our advertisers as well as a great mix of music, local content and promotions, with a continued emphasis on serving the community.”
Full Programming Lineup:
JT Bosch 6 a.m.-10 a.m.
Theresa 10 a.m.-3 p.m.
Matt Pencola 3 p.m.-7 p.m.
Klinger 7 p.m. – 12 a.m.
