After stunting all weekend with a loop of Duke & Jones and Louis Theroux’s “Jiggle Jiggle” and promoting a free gas giveaway for this afternoon, Broadway Media relaunched Hip Hop “U92” KUUU South Jordan/Salt Lake City UT as “92.5 The Beat“.
The relaunch comes with a shift to Classic Hip Hop positioning as “#1 For Throwbacks”. The station had been dayparted in recent months with Classic Hip Hop from 6am to 7pm and currents and recurrents in nights and overnights.
The new brand launched with Nelly’s “Ride Wit Me”, Dr. Dre ft. Snoop Dogg “The Next Episode”, Baby Bash “Suga Suga”, and Travis Scott “Sicko Mode”. “103.5 Kiss-FM” KSAS-FM Boise Brand Manager Matt ‘Mateo’ Walling joins the station as Program Director and afternoon host.
The move marks the end of the 22 year old “U92” brand that had debuted in February 1999. The station fell to a 0.8 share in the June 2022 Nielsen Audio ratings placing in a 24th place tie.
Original Report 8/5: Broadway Media Hip Hop “U92” KUUU South Jordan/Salt Lake City UT went into stunt mode at 5pm today with a loop of Duke & Jones and Louis Theroux’s “Jiggle Jiggle”.
The station is telling listeners to tune in on Monday, August 8 at 3pm when they will announce where they will be giving away gas for 92 cents. Some of the sweepers tease a rebranding of the station stating, ‘We’re saying goodbye to U but not 92″, while others comment on its low listenership levels such as “People keep telling us nobody listens to this radio station, so maybe this will get your attention”.
KUUU fell to a 0.8 share in the June 2022 Nielsen Audio ratings placing in a 24th place tie in the Salt Lake City market. In recent months the station has moved to a dayparted playlist of Classic Hip Hop from 6am to 7pm and currents and recurrent in nights and overnights.
