WesTex Telco completed its relaunch of Spanish CHR “Star 106.3” KKHR Abilene TX on Thursday rebranding the station as Spanish CHR “My 106.3“.
Featuring a bilingual presentation, the station is focusing on a mix of Reggaeton, Salsa, and Bachata. The station features PD/Sales Manager Alma Musik in mornings from 7-9am and afternoons from 4-6pm. Maria Maria remains from the previous brand to host late mornings.
Original Report 11/7: Following the closing of its $350,000 acquisition of Canfin Enterprises’ three stations in Abilene TX, WesTex Telco is preparing to relaunch Spanish CHR “Star 106.3” KKHR Abilene.
KKHR has dropped its former branding and is currently stunting with imaging teasing “Something New” coming to the frequency and the “Great Flip”. The new format will debut on Thursday, November 10 at 10:00am.
The relaunch at KKHR follows the company swapping formats on its two AMs acquired in the deal. “Fox Sports Abilene” moved from 1560 KZQQ to 1340 KWKC while adding a simulcast on 101.7 KTJK-HD3, while the Talk format moved in reverse to 1560 KZQQ.