Sarkes Tarzian Inc. is consolidating all of its radio properties under a single management umbrella.
Brad Holtz, President/General Manager of the company’s Bloomington/Indianapolis properties, will lead ST Radio adding oversight of their three Fort Wayne IN stations. Lee Tobin, SVP/General Manager of the Fort Wayne stations since 2008, will move into a newly created role of Senior Vice President of Radio and Community Affairs where he will manage projects that are critical to the mission of Sarkes Tarzian, Inc.
Holtz has been with Sarkes Tarzian since 2002 when he joined the company as Program Director of AAA 92.3 WTTS Bloomington/Indianapolis. He rose to Director of Programming in 2015 adding oversight of News/Talk 1370 WGCL/98.7 W254DP Bloomington and “Alt 99.5” Fort Wayne. He moved into his role as President/GM of the Bloomington and Indianapolis properties in 2018.
Sarkes Tarzian operates WTTS out of Indianapolis, WGCL/W254DP and Rock “96.1 The Quarry” W241CD/WTTS-HD2 in Bloomington, and AC “Majic 95.1” WAJI, “Classic Hits 101.7” WLDE, and Alternative “Alt 102.3/99.5” WGBJ/W258BY in Fort Wayne.
Sarkes Tarzian, Inc. has announced the consolidation of all radio properties under the new ST Radio banner.
The six-station group will be led by company veteran Brad Holtz, who has been named President of ST Radio effective immediately. ST Radio properties include adult alternative WTTS/Indianapolis, news-talk WGCL/Bloomington, IN, classic rock WTTS-HD2/Bloomington, adult contemporary WAJI/Ft. Wayne, classic hits WLDE/Ft. Wayne, and alternative rock WGBJ/Ft. Wayne. Based in Indianapolis, Mr. Holtz previously served as President/GM of WTTS, WGCL, and WTTS-HD. He also held programming leadership positions for WTTS, WGCL, and WGBJ for more than 15 years. He retains his role as Vice President of Sarkes Tarzian, Inc.
Mr. Holtz commented “Consolidating our Indiana radio properties into a single, unified group will make ST Radio more competitive while strengthening our core business. I welcome the opportunity to lead such a talented group of professionals across our three markets and I offer my humble gratitude to Sarkes Tarzian, Inc. for the faith they have placed in me.”
Lee Tobin, veteran President/GM of WAJI, WLDE, and WGBJ, will transition into the newly created corporate role of Senior Vice President of Radio and Community Affairs, where he will manage projects that are critical to the mission of Sarkes Tarzian, Inc. He will continue to work with the company’s leadership team through the transition period and beyond.
Mr. Tobin commented “I’m excited to begin a new chapter in my Sarkes Tarzian career. I am especially thankful to CEO Tom Tarzian, Co-CEO Mike Kendall, and COO Pam Teague for the opportunity.”
Sarkes Tarzian co-CEO Mike Kendall commented “While the radio industry faces many challenges, there are just as many new opportunities to be discovered. Brad’s record of accomplishment and his vision for what radio can and should be perfectly suit his new position. We are delighted to welcome Lee Tobin to the corporate level where his decades of radio experience and commitment to our company’s mission are unmatched and will be essential to our work.”
Bloomington, IN-based Sarkes Tarzian, Inc. also owns television stations KTVN in Reno, NV, WRCB in Chattanooga, TN, and ST Digital Solutions, a full-service agency offering cutting-edge digital marketing tools and services.
