Marketron and vCreative have announced a software integration between Marketron Traffic and vCreative’s vPPO platform.
The companies say, “This strategic integration connects two critical components of broadcast traffic and revenue, delivering many efficiency gains for users. The bidirectional workflow between vCreative and Marketron Traffic enables seamless data sharing between the platforms for spot entry and cart assignment, automating previously manual, time-consuming tasks. Stations save time, improve efficiency, decrease errors and streamline traffic operations. With this integration, broadcasters can expect to save 30 seconds or more on spot entry and over one minute on cart assignments thanks to automation capabilities. Those running 5,000 spots or more can regain 41 hours each month on spot entry tasks and 83 hours a month by eliminating manual cart creation and assignment, a combined savings of 124 hours.”
Marketron CEO Jimshade Chaudhari commented, “Efficiency has become a top priority for radio broadcasters. As technology partners, it’s our job to eliminate operational gaps. This integration with vCreative delivers a truly connected workflow, stripping out redundant tasks and streamlining daily operations.”
vCreative CEO Mary DelGrande added, “At vCreative, we are deeply committed to giving broadcasters the tools they need to operate more efficiently and effectively. This integration with Marketron Traffic is a perfect example of two industry leaders coming together to simplify complex processes. By automating critical workflows, we’re not only saving time — we’re also helping stations reduce costly errors and focus more energy on content and revenue generation.”
