Cumulus Media has announced a partnership with video-sharing and cloud services provider Rumble to “unlock new opportunities across Cumulus Media – including Westwood One and the Cumulus Podcast Network – and Rumble.com, including expanded distribution of content from both companies.”

The partnership will see Rumble and Westwood One collaborate to maximize advertising opportunities for brand partners, packaging assets across each portfolio to create unique and exclusive multi-platform solutions. Westwood One will also distribute audio and video content on Rumble’s video platform.

Westwood One President and Cumulus EVP/Corporate Strategy & Development Collin Jones commented, “This partnership represents a powerful alignment between two media innovators. By combining our premium podcast inventory with Rumble’s dynamic creator ecosystem, we’re creating a new frontier for host-read advertising that delivers authenticity, scale, and brand safety.”

Rumble CEO Chris Pavloski stated, “We’re excited to partner with Cumulus Media and Westwood One to bring advertisers closer to the creators and audiences they care about. This collaboration allows us to create new monetization opportunities for our creators while offering brands a trusted and effective way to connect with engaged communities.”