iHeartMedia has announced the appointment of Lisa Coffey to the newly created role of Chief Business Officer.

Coffey joins iHeart from AI technology company LoopMe and previously held multiple roles at Amazon including Head of Business Development for Amazon Hub and Head of Agency Development. At iHeart, Coffey will oversee the development, implementation and revenue from iHeart’s new Advanced Advertising Products and platforms, including programmatic solutions for broadcast radio, and lead iHeart’s effort to digitize and scale an addressable audio ecosystem. She will report directly to iHeart Chairman and CEO Bob Pittman and President/COO/CFO Rich Bressler.

Pittman said, “We’ve been working to transform our broadcast advertising media to a more digital-like product, including strong data, attribution and targeting capabilities as well as creating new marketing and advertising products. Lisa’s unique skills and experience will enable us to take the critical next step in bringing this to market. We’re thrilled that Lisa has joined our team, and we’re confident that Lisa is exceptionally well-suited to lead this critical growth initiative for iHeartMedia, helping us unlock the full potential of our scale, platforms and content.”

Coffey commented, “I’m excited to join iHeartMedia, a premier brand in the advertising industry. The opportunity to drive innovation that modernizes audio and integrates live audiences into the digital ecosystem, aligned with how brands buy and transact today, is incredibly compelling. And because broadcast radio has 3 to 4 times the reach of any streaming audio service, and is over two thirds of the total daily audio usage by consumers, I look forward to launching a platform that makes those audiences addressable and scalable for the advertising and marketing community. With its expansive reach, strong brand equity, and rich content portfolio, iHeartMedia is uniquely positioned to build a centralized advertising platform for both broadcast and streaming, efficiently matching supply with demand. With unparalleled assets and the ability to scale its offerings by productizing data across unified inventory we can advance the modernization of broadcast within the ad tech ecosystem. In addition, iHeart’s local presence and community influence offer a powerful advantage for brands in creating national impact through authentic, localized engagement.”