Luis Segura is moving from Los Angeles to Washington DC to serve as Operations Manager for Conservative Talk 105.9 WMAL-FM Woodbridge VA.
Segura has been based at 790 KABC Los Angeles since 2013 as Executive Producer. In November 2022 he added Program Director duties for 560 (now 810) KSFO San Francisco and then added the PD duties for KABC in June 2023. Prior to KABC, Segura spent fifteen years as Executive Producer at CBS Radio Chicago mostly with the “Eddie & JoBo Show” at CHR “B96” WBBM-FM and later Classic Hits “K-Hits 104.3” WJMK.
He takes the opening created by Bill Hess’ retirement at the end of 2025.
Segura stated, “I’m incredibly excited to work with the legendary staff of Cumulus’ flagship News/Talk. WMAL is packed with national names like Larry O’Connor and Chris Plante, and I can’t wait to join the team.”
Cumulus Chief Content Officer Brian Phillips said, “Among our strong field of Cumulus programmers, Luis leapt from the pack as the person possessing the energy and imagination to lead WMAL. Luis visualizes the multi-dimensional future of this big brand. The immense benefit of keeping Luis ‘in house’ is that he will continue to offer expert counsel to our revitalized operations in San Francisco and Los Angeles, as needed.”
Cumulus Washington VP/Market Manager Jeff Boden commented, “We’re excited to have a programmer of Luis’ caliber to take WMAL forward. As an added bonus, he’s spent more than a decade with Cumulus, and I am sure he will hit the ground running.”
