Hubbard Radio today announced that going forward it will do business as “Hubbard – Media That Connects“.

Announced at a companywide town hall, CEO Ginny Hubbard said, ““With today’s announcement we acknowledge the deliberate but gradual evolution of how we fulfill our mission of connecting with communities and helping advertisers grow their businesses. For over 100 years now we have connected with local audiences to make the communities we serve and their businesses stronger.”

She followed, “This repositioning doesn’t speak to or prioritize any of our businesses over one another. We are not radio, podcast or digital first. At Hubbard we are listener and customer first regardless of how they engage with our content or which medium or platform best meets the needs of our clients. We connect with communities and audiences with compelling talent, news, information and entertainment on multiple platforms and connect those audiences with our marketing partners. We also connect our marketing partners with digital advertising strategies to help them to grow their businesses.”

The company stated that while radio remains a foundational part of the company’s business and identity, this new Hubbard brand better reflects how audiences and advertisers engage with media today — across broadcast, streaming, podcasting, digital platforms and on-demand content.