K-Love Inc. is launching a new brand focusing on “reaching the next generation of young believers.”
Goodsource will target college students and young adults making up Gen Z with a streaming radio brand, podcasts, and live events. The launch shows include “How to be Him” described as “A Christ-centered space where Garth and Za have honest conversations about faith, masculinity, doubt, lust, identity, and real life in our generation”, “Made for More” where “Sara Laine encourages individuals to discover their purpose, how to step into it, and how to use it to make an impact on other people’s lives”, “Gritty Gospel” with “Sydney Green shares honest stories, everyday faith and real-life encouragement through conversations centered on hope, growth and Jesus,” and “Open Invitation” where “Danielle Wood takes a closer look at faith inside families, churches, marriages, and unresolved relationships. It explores what obedience looks like when it isn’t impressive, fast, or fully resolved”.
Goodsource Director John Tyler said, “K-Love has always been about sharing hope and encouragement. Now, we’re expanding that mission with Goodsource, creating shows, podcasts, and conversations that help young adults grow in faith, discover purpose, and follow Jesus. We encourage you to share Goodsource with the young adult in your life.”
K-Love CEO Tom Stultz commented, “This generation faces numerous challenges that have contributed to a decline in overall mental well-being. Amid societal confusion about sexuality, anxiety, loneliness, and thoughts of suicide, many are reaching out, longing for God’s wisdom and guidance. We feel it’s important to meet the Gen Z population where they are with the hope of Jesus and promises from God’s word.”
