FMTalk 105.1 Louisville Goes Easy
Update 12/24: WLRS got a jump on the post-holiday format change frenzy by debuting its new identity of Soft AC/Oldies “Easy Rock 105.1” at 12am this morning.
Among the artists heard on the station are America, Gloria Estefan, The Beatles, Lionel Richie, and Eric Carmen.
Update 12/13: More domains registered yesterday give a clearer thought on the future format for WLRS. 1051AllSports.com, 1051CBSSports.com, 1051CBSSportsRadio.com, AllSports1051.com, CBSSports1051.com, and CBSSportsRadio1051.com were all registered directly to Main Line.
Update 12/11: Main Line has registered a number of domains giving the first indications at the coming format for WLRS.
The domains are: Easy1051.com, EasyRock1051.com, EZ1051.com, EZRock1051.com, Jazzy1051.com, Rock1051.com, and Sports1051.com. With four of the seven (maybe five?) domains hinting at the formerly prominent in Canada “EZRock” branding, that would look like the leading contender at this point. An AC format would place WLRS in competition with Cox’ “Lite 106.9” WVEZ.
Original Report 11/1: Our first entry in the Post-Christmas format change watchlist will be in Louisville, where Main Line Broadcasting’s “FM Talk 105.1” WLRS has dropped the format for Christmas music.
WLRS registered a mere 0.9 share in Arbitron’s summer ratings, tied with Clear Channel’s “Talk 1080” WKJK well ahead of market leader 840 WHAS. Laura Ingraham, who had been airing on WLRS has moved to “NewsTalk 1570” WNDA beginning today. WLRS had been running the Talk format since dropping Active Rock in July 2009.