Soul 730 Dallas Sold; Drops Format

Soul 730 730 KKDA Dallas Sold Willis Johnson Bobby PattersonService Broadcasting has sold Urban Oldies “Soul 730” KKDA Grand Prarie/Dallas to SKR Partners for $1.9 Million.

SKR, run by Kimberly Roberts and Scott Kim, has no other broadcast properties has begun operating the station on January 1 under a Time Brokerage Agreement. The station is now featuring Korean programming.

KKDA had carried an R&B format since 1970. Much of its airstaff was let go in May 2012 due to budget cuts. The sale brings an end to Willis Johnson’s morning show. A message on the station’s website states,

Soul 730 KKDA is no longer broadcasting on the radio.
The frequency has been sold to another company.
We thank you for listening and for all of your support.

This sale is final, and cannot be changed, but if you would still like to leave a comment, you can do so at (972) 647-5090

Following the sale Service Broadcasting will still own and operate Urban “K104” 104.5 KKDA-FM and Urban AC “Smooth R&B 105.7” KRNB.

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Lance Venta is the Owner and Publisher of and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.


  1. Format is Korean (thanks Shazam!)

  2. In other words, they went from “Soul” to Seoul.

  3. UT Arlington basketball remains for now. Call letters will change soon.

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