WTCB Columbia Freshens Up

B106.7 WTCB Orangeburg Columbia Brent Johnson Jodi PaigeCumulus has relaunched AC “B106.7” WTCB Orangeburg/Columbia, SC.

Ditching its previous “Today’s Hits, Yesterday’s Favorites” positioning for “Today’s Best Music“, “The Fresh New B106.7” has shifted to Hot AC. The playlist appears to have removed any music from before the 1990’s.

Along with the music shift, previous middayer Jodi Paige will join incumbent host Brent Johnson in mornings.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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  1. WHOM Portland’s afternoon host Meredith Manning will voice-track middays with an 80’s lunch feature.

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