Update 1/6: 92.3 WRKN has flipped to Country as “Nash-FM 92.3“.
Cumulus announces the launch today of NASH FM 92.3, marking Cumulus’s Country entrance into New Orleans. NASH FM 92.3 joins the growing list of NASH-branded Country stations. Cumulus will eventually have more than 60 owned-and-operated Country stations operating under the NASH brand.
Cumulus launched the NASH entertainment brand based on the Country music lifestyle in January 2013 with the flagship NASH FM 94.7 in New York City. In addition to country radio stations, the NASH brand will include a NASH magazine, concerts/events, online content and television programming.
This new entry into the format falls on the heels of WDRQ/Detroit that became NASH FM 93.1 in December. Stations “Powered by NASH”
feature exclusive programming content including “Kickin’ It with Kix” hosted by Kix Brooks, “NASH Nights Live” with Shawn Parr and “American Country Countdown.”
The station was formerly rock formatted WRKN. Cumulus is looking for an experienced Country format program director and air-talent. Apply to firstname.lastname@example.org.
Original Report 1/3: Cumulus has dropped Rock at “Rock 92.3” WRKN LaPlace/New Orleans and is currently stunting with a “Wheel Of Formats”.
The station is running sweepers indicating the new format will debut on Monday, January 6 at 9:23am. Expectations in the market are that WRKN will flip to Country as “Nash-FM” to take on Clear Channel’s 101.1 WNOE.
WRKN had a 2.3 share in the just released Fall 2013 Nielsen ratings.
Along with the changes, Jason Ginty PD/Afternoon Host at WRKN and sister Sports “106.1 The Ticket” WMTI has exited.