WTAR To Drop Comedy For News/Talk/Sports Mix

Comedy 850 WTAR Norfolk News Talk Sports Dan Patrick Michael SavageSinclair Communications will flip “Comedy 850” WTAR Norfolk to a mix of News, Talk and Sports on Monday, January 27.

VARTV.com shares the audio of the announcement on sister News/Talk 790 WNIS of the change. WTAR’s lineup will feature Wall Street Journal This Morning from 6-9am, Fox Sports Radio’s Dan Patrick from 9am-12pm and Jay Mohr Sports from 12pm-3pm, and Cumulus Media Network’s Michael Savage from 3-6pm.

WTAR’s Comedy format registered a 1.0 share in the December 2013 PPM ratings.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.


  1. Program filler content, reap filler ratings and revenue. If they got a 1.0 with comedy, that new lineup’s gotta be good for at least a 0.7 (and even older demos).

  2. Who in their right mind would listen to Jay Mohr segue into Michael Savage?

  3. Correct me if I’m wrong but don’t stations in the eastern time zone start their day at 5:00 am (excluding daytime-only AM stations)? What will precede “Wall Street Journal This Morning?”

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