Bonneville has completed the shift of News/Talk KIRO from 710 AM to 97.3 FM. The stations had been simulcasting since November. 710 is currently airing a loop directing listeners to 97.3 in anticipation of its flip to sports as “710 ESPN Seattle” on Monday.
Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.