L&L Merges Columbia Rockers
L&L Broadcasting’s Modern Rock “Rock 93.5” WARQ Columbia, SC is stunting with a loop redirecting listeners to sister “Fox 102.3” WMFX.
Concurrently WMFX has shifted to Mainstream Rock billed as “Columbia’s Rock Station”. The loop on WARQ promotes Bon Jovi, Stone Temple Pilots, Lynyrd Skynrd, Ozzy Osbourne, and Van Halen.
As mentioned in the RadioInsight Community, WARQ has programmed Rock under various names since September 1992. In the most recent ratings trends both WARQ and WMFX tied with a 2.9 share of the audience respectively.
The pending format change at WARQ will be the second in the Columbia market in less than a month following Cumulus’ flip of Classic Hits 98.5 WOMG to Country.