WLGX Completes MyFM Rebranding
Update 7/1: WLGX has completed its shift from 90s Hits “Gen X Radio 100.5” to Hot AC “100.5 MyFM” as it drops all remaining references to the prior “Gen X” format.
Now positioned as “Louisville’s More Variety From The 90s To Now”, the station is mostly current/recurrent based but retaining at least one 90s song per hour.
Original Report 6/17: A format transition is taking place in Louisville.
Clear Channel’s 90s Hits “GenX Radio 100.5” WLGX Louisville has shifted to a mostly current/recurrent based Hot AC currently branded as “My 100.5 GenX Radio“. The next phase will see the GenX name dropped in favor of simply “100.5 My FM“.
WLGX registered a 2.5 share in the Winter Phase II trends released yesterday by Nielsen Audio. A move to Hot AC will place the station in direct format competition with Main Line’s (Soon to be Alpha Media) “102.3 The Max” WXMA.
WLGX is the last remaining “Gen X Radio” branded station in Clear Channel’s portfolio after rolling it out to multiple markets just a few years ago.