Update 11/25: After teasing the launch of Classic Country “106.5 The Possum“, iHeartMedia has instead launched W293CM Graysville/Birmingham as Urban AC “B106.5” via 96.5 WMJJ-HD3 Birmingham.
The launch gives iHeart a third black targeted format on a Birmingham translator joining Urban “104.1 The Beat” W281AB and Gospel “Hallelujah 105.1” W286BK and gives direct format competition to Summit Media’s market leading “98.7 Kiss-FM” WBHK.
Original Report 11/16: iHeartMedia is preparing to launch Classic Country “106.5 The Possum” in Birmingham.
Utilizing Educational Media Foundation’s W293CM Graysville, the 99 watt translator will give the company its ninth FM signal in the market (four full powered and five translators). A promotional video for the new station can be seen here. 1065ThePossum.com was registered in August by Birmingham Market Manager Ray Quinn.