Lite 96.9 Huntsville Gets Mixed
NCA, Inc AC “Lite 96.9” WRSA-FM Huntsville, AL is no more as the station rebranded as “Mix 96.9” on Sunday evening.
In explaining the change to AL.com, General Manager John Malone stated “When listeners hear the word ‘Lite,’ they think older music, music their mother or grandmother would listen to. But our music has evolved and the better descriptor is ‘Mix'”. WRSA will run jockless for two weeks before returning its current on-air lineup on January 26.