The Capital District of New York has gained its third Country outlet as iHeartMedia launched “Wild Country 99.9” W260CH/WRVE-HD2 Albany.
Launching with the usual 10,000 songs commercial-free, W260CH joins Townsquare’s market leading 107.7 WGNA and Pamal’s “100.9 The Cat” WKLI. The pair combined for an 11.4 share in the Fall 2014 Nielsen Audio ratings. W260CH will add the Bobby Bones Show following the commercial-free stunt ending in Mid-February.
The translator is a new sign-on owned by Educational Media Foundation. W260CH operates with 250 watts at 101 meters (Coverage Map).
iHeartMedia Albany announced today the launch of a new station, Wild Country 99.9, The Capital District’s New Country, effective immediately.
Wild Country 99.9 will be the home for New Country from artists such as Luke Bryan, Blake Shelton, Miranda Lambert, Carrie Underwood, Jake Owen, Sugarland, Jason Aldean, Lady Antebellum, Dierks Bentley and more. The station kicked off with 10,000 songs in a row, and starting mid February will feature The Bobby Bones Show. The award-winning Country morning program will air weekdays from 6-10 a.m.
“Country is America’s hottest format and Wild Country 99.9 is exactly what the Capital District needs – a station that plays the best of what Country music has to offer,” said John Cooper, Regional Programming Manager for iHeartMedia Albany.P
