KQIE Restores Old School To Inland Empire
On the heels of iHeartMedia’s flip of “Hot 92.3” KHHT Los Angeles to Urban last week, Point Broadcasting’s Rhythmic CHR “Q104.7” KQIE Redlands has moved to fill the newly created void in the adjacent Riverside/San Bernardino market.
The 10am flip to Rhythmic Oldies “Old School 104.7” today duplicates a similar move made last summer at sister 95.9 KOCP in the Oxnard/Ventura market. Unlike the previous “Q104.7” programming which duplicated content from sister KCAQ Oxnard, “Old School 104.7” will be completely locally originated.
Point Broadcast EVP/Chief of Programming Operations Brian Davis commented to us, “We are very excited for the opportunity to bring Old School 104.7 to the Inland Empire. We launched a similar station in the Oxnard-Ventura market last year (KOCP-FM), and the response and passion for it have been incredible. Being that this format has been recently vacated in Southern California, and not addressed locally in the Inland Empire for years, it leaves an opportunity to super-serve the community with something many people are passionate about.”
KQIE’s Rhythmic format goes out with a 1.9 share in the Holiday 2014 Nielsen Audio PPM ratings. While not publicly listed as an out-of-market signal, the defunct “Hot 92.3” was a regularly strong performer in the Riverside/San Bernardino market.
Will it be long before a Los Angeles market signal restores the format to the market? We’re hearing a potential flip is in the works to do just that as well.