Classic Hip-Hop Vibe Launches In Erie

i104.3 104.3 The Vibe Erie W282BY Cumulus Classic Hip-HopCumulus is continuing its rollout of Classic Hip-Hop as CHR “i104.3” W282BR/WXKC-HD2 is now “104.3 The Vibe“.

There’s nowhere for W282BR to go but up as the station registered a 0.0 share in the Fall 2014 Nielsen Audio ratings as one of three CHR’s in the market. Erie currently has no Urban or Urban AC stations making this an interesting example for the Classic Hip-Hop format’s drawing power.

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Lance Venta is the Owner and Publisher of and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

1 Comment

  1. It’s worth noting that, not only does the market lack an Urban station, the market has never had an Urban station. It’s never even had a CHR that leaned Urban- Jet 102 leaned Adult CHR or Alternative when it was around in the 90’s and Star 104 has always been straight-ahead Pop.

    A big chunk of the titles played on Vibe have never gotten airplay on a commercial station in the market. I could see a broad-based Urban station making a go of it on a translator in Erie, but a classic hip-hop station is an odd fit to say the least.

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