As expected, the conflict with the “Super Q” branding has resulted in a name change for the coming Spanish CHR format on 97.1 W246AQ Collingswood/97.5 WPEN-HD3 Burlington, NJ/Philadelphia.
The Latin Radio Group operated translator will instead launch on Wednesday, April 1 as “97.1 Supra-FM“.
Original Report 3/16: A Spanish CHR will debut on FM in Philadelphia on Wednesday, April 1.
The new “Super Q” will be operated by former “Latino 100.3” WKKB Providence PD/Morning Host Quilvio Perdomo ‘DJ Frankie’ Rodriguez’s Latin Radio Group.
W246AQ operates with 10 watts at 151 meters from the top of PSFS Building in center city Philadelphia (Coverage Map).
INSTANT INSIGHT: There’s no way this station will last with the “Super Q” branding as long as iHeartMedia’s “Q102” WIOQ exists. We expect iHeart will act swiftly to protect the decades-long intellectual property and brand awareness WIOQ has built in Philadelphia.