KSCS today has added some pop crossover songs that at first glance look completely out of place on a Country station:
4:18pm Ellie Goulding – Love Me Like You Do
3:40pm Taylor Swift – Style
2:18pm Taylor Swift – Blank Space
12:18pm Ed Sheeran – Thinking Out Loud
10:42am Rhianna/Kanye West/Paul McCartney – FourFiveSeconds
9:16am Ed Sheeran – Don’t
6:22am Avicii/Aloe Blacc – Wake Me Up
5:41am Ellie Goulding – Love Me Like You Do
4:12am Capital Cities – Safe And Sound
1:37am One Republic – Counting Stars
12:16am Echosmith – Cool Kids
We’re not sure what the intent is other than to potentially differentiate KSCS from sister “99.5 The Wolf” KPLX. iHeartMedia’s combo of CHR “106.1 Kiss-FM” KHKS and Hot AC “102.9 Now” KDMX dominate the market with nearly a 13 share combined; perhaps KSCS is attempting to keep some of the listeners who flip back and forth between the those two and the Country outlet a reason to stick around.
Similarly WNSH added a number of 1990s/2000s tracks from the likes of John Mayer, Plain White T’s, Kelly Clarkson, Counting Crows, and Hootie & The Blowfish over the weekend, but haven’t played any of them today. With WNSH struggling to gain acceptance in the New York market after a long period without the format, adding familiar artists and tracks does make some sense, especially in the case of Hootie where lead singer Darius Rucker has become a core artist at Country. WNSH has also added a number of prior Country crossover tracks such as Kid Rock & Sheryl Crow’s “Picture”, Bon Jovi “Who Says You Can’t Go Home”, Shania Twain “Man I Feel Like A Woman”, and Faith Hill “This Kiss”. Back in the 1970s/80s, 1050 WHN also played pop crossover that fit in the Country sound sonically to help make the station more palatable to New York listeners. Using familiar tracks to expose listeners to a format that has never been successful in the market.
So apparently "new" country means play Ellie Goulding now… That's not country, why is this playing #KSCS
— Brianna Dempsey (@BriannaDempsey2) March 23, 2015
Why tf are they playing Ed Sheeran on the country station???
— Heather Godek (@HeadurrRae21) March 23, 2015
@kscs Ellie Goulding ?!?! Really????
— Tracie Simon (@TracieLSimon) March 23, 2015
Why is Ed Sheeran on 96.3? Wtf ?
— Liv (@Olliekinsss) March 23, 2015