Westwood One will debut a 24/7 Classic Hip-Hop format network on Friday, May 22.
Patterned after Cumulus’ “93.9 The Beat” WRWM-FM Indianapolis, Cumulus indicates the network will launch with four affiliates. The airstaff will include “Q100” Atlanta night host Adam Bomb in mornings and 95.5 WPLJ New York night host Ralphie Aversa in evenings. Cumulus claims that the format is designed with “multi-ethnic appeal”.
Westwood One, the leading provider of 24-hour radio formats, announced today the debut of Classic Hip Hop, patterned after Cumulus radio station 93.9 The Beat in Indianapolis. Westwood One’s newest 24/7 format will launch on four affiliated stations on Friday afternoon, May 22, to kick off the Memorial Day weekend.
Since its December 2014 debut, Cumulus Media’s market leading Classic Hip Hop station, 93.9 The Beat, has played a unique mix of hit music from the biggest stars from the early days of Hip Hop rocketed the station to #1 in its target demo of Adults 18-49, in Indianapolis. That same multi-ethnic appeal is designed into this 24-hour format, making it well suited to a broad selection of markets.
Classic Hip Hop will be hosted by veteran personalities including mornings with Adam Bomb and evening’s with WPLJ/NY personality Ralphie. As a Westwood One Total format, Classic Hip Hop will provide simple, turn-key operation, with minimum required involvement from the affiliate.