As we predicted in Daily Domains a couple weeks ago, “105 The Ticket” 105.1 WGVX Lakeville/105.3 WRXP Cambridge/105.7 WGVZ Eden Prairie/Minneapolis dropped its CBS Sports Radio programming at 3pm central time to become Classic Hip-Hop “105 The Vibe“. The trimulcast joins iHeartMedia’s “Hot 102.5” K273BH Fridley/97.1 KTCZ-HD3 Minneapolis, which debuted in early June.
What makes the situation in the Twin Cities unique is that the market does not have a single commerical Urban, Urban AC or Rhythmic CHR.
WGVX/WGVZ/WRXP dropped their local afternoon programming to run the national CBS Sports Radio lineup in June. The stations registered a paltry 0.1 share in the July Nielsen Audio ratings. The new format utilizes Westwood One’s syndicated Classic Hip-Hop network.
Cumulus Media announces that simulcast radio station WGVX-FM/WRXP-FM/WGVZ-FM in Minneapolis is now the Twin Cities’ all-new Classic Hip Hop station, The Vibe 105. The station, formerly programmed as Sports Talk 105 The Ticket, turned on the Classic Hip Hop format today at 4:00 p.m. Eastern. The Vibe 105 launched with wall-to-wall music and will play a unique mix of hit music from the biggest stars from the early days of Hip Hop.
The Vibe 105 has a totally unique take on Hip Hop, giving Twin Cities Hip Hop fans big Classic Hip Hop hits, mixed with some R&B “throwbacks” from the ‘80’s, ‘90’s and early 2000’s. The newly branded station also launched its new website, www.105thevibe.com today. Westwood One, the leading provider of 24-hour radio formats, syndicates the Classic Hip Hop programming for The Vibe 105.
Scott Jameson, Operations Manager for Cumulus Minneapolis said: “Vibe 105 is a fresh and fun radio station for the Twin Cities. Our music mix appeals to a wide variety of Hip Hop fans and crosses over to consumers of other formats as well. Looking forward to hearing a new “Vibe” on our trio of 105’s (105.1, 105.3 and 105.7). Thanks to John Dickey for his vision in bringing this opportunity to the Midwest where Classic Hip Hop has an underserved audience.”