Hits Brings CHR Battle To Montgomery

Hits 107.1 W296AI WQKS-HD3 Montgomery Bluewater BroadcastingBluewater Broadcasting launched CHR “Hits 107.1” W296AI/96.1 WQKS-HD3 Montgomery, AL this afternoon.

The new format replaces Classic Rock “107.1 The Vault” and was paired with a signal upgrade from 38 watts at 68 meters to 99 watts at 250 meters (Coverage Map). W296AI brings a direct format competitor to Cumulus’ “Y102” 101.9 WHHY and is taking shots online about being locally owned and operated as opposed to Y102’s operations reporting to Cumulus headquarters in Atlanta.

Hits 107.1 is launching with commercial-free weekends.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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