KUOW Acquires Seattle Competitor KPLU
The University of Washington’s Public News/Talk 94.9 KUOW-FM Seattle has announced it has signed a letter-of-intent to purchase its top competitor 88.5 KPLU-FM Tacoma from Pacific Lutheran University.
When the sale closes in early 2016, KPLU-FM will drop its non-music programming and go to 24/7 Jazz under new call letters. Currently KPLU carries NPR’s Morning Edition from 4-9am, All Things Considered from 3-6:30pm, and Fresh Air from 6:30 to 7:25pm. Morning Edition and All Things Considered are also carried on KUOW-FM in the same timeslots. The Seattle Post-Intelligencer adds that KUOW will eliminate 88.5’s news department while adding additional Jazz hosts for the station.
The University of Washington paid $7 million cash and $1 million in underwriting spots for KPLU-FM. It is unknown if 89.3 KVIX Port Angeles WA/Victoria BC and KPLU’s network of translators are included in the deal at this time. KUOW has posted a FAQ and survey about the acquisition.