Just a few weeks following 107.3 WKLQ Grand Rapids dropping Rock for Sports, another Western Michigan FM looks to be making the same move. Clear Channel’s “Radio X 96.1” WMAX-FM looks to be dropping Alternative for ESPN Radio. Clear Channel has registered ESPN961.com and ESPNWestMichigan.com. Meanwhile, a Twitter account for the new station has appeared with the following statement heralding the new format “West Michigan, we’re coming to your radio this summer, ESPN RADIO 96.1 FM“.
Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.