Update 12/28/09: WNTR relaunched as “My 107.9” at 12:28pm. Still Variety Hits, but it appears at first glance to be more Pop leaning than the previous Rock leaning “The Track” First Five Songs:
Journey – Don’t Stop Believin’
George Michael – Freedom 90
McFadden & Whitehead – Ain’t Not Stopping Us Now
Bryan Adams – Cuts Like A Knife
Richard Marx – Satisfied
Update 12/17/09: A few weeks ago a pair of domains were registered by WNTR Operations Manager Scott Sands: LightRock1079.com and 1079TheWolf.com. These had all the trappings of being decoys as Entercom registers all its domains using its corporate registrar. Today, three domains were registered by Entercom for future use at the former “Track”: My1079Online.com, My107Online.com, and My107Live.com. The “My” branding is generally used with AC, Hot AC, or Classic Hits formats, any of which could be in play at WNTR.
Original Entry 11/13/09: Entercom has flipped Variety Hits “107.9 The Track” WNTR Indianpolis to All-Christmas today as “107.9 The Christmas Channel“. A format flip after the holidays looks likely as all references to “The Track” have been removed from the station’s site.