Update 11/4: 104.7 dropped the simulcast of its former News/Talk programming this morning to become Adult CHR “104.7 WELJ” with 10,000 songs in a row through the month of November. While not yet a direct simulcast of 95.5 WPLJ New York, the station is using the same logo and promoting PLJ’s Scott & Todd morning show.
Original Post 9/23: With News/Talk moving to FM in many markets on a regular basis nowadays, it’s becoming very rare for a station to make the opposite move. Citadel will be doing just that in the coming weeks in New London, CT. As we tweeted yesterday, a call letter change went into effect as “News Talk 104.7” WXLM Montauk, NY became WELJ, and Spanish Tropical “Caliente 980” WSUB Groton, CT inherited the WXLM calls. Today Citadel confirmed what we thought and announced WXLM’s talk format will move to 988 at some point in October.
While 104.7 is a Class A licensed to Montauk, NY across the Long Island Sound, the 980 signal is not a powerhouse either, operating with 1000 watts in the daytime and dropping to 72 watts in the evening.
As for the future of 104.7, Citadel has registered 1047WELJ.com and 1047ELJ.com. We immediately noted the similarity between WELJ and sister Adult CHR 95.5 WPLJ in nearby New York. Citadel also operates Classic Rock “102.3 The Wolf” WMOS and CHR “Q105” WQGN in the New London market.