Now Movin To San Francisco

99.7 Now NowFM Movin Moving KMVQ San Franciso Bay Area Fernando Greg Strawberry

Update 12/30: KMVQ will make the name change to “99.7 Now” official on January 1. The airstaff and all other programming elements will stay in place.

Original Report 11/19: CBS’ “Movin 99.7” KMVQ San Francisco, which completed a transition from Rhythmic AC to CHR a while ago appears poised for a rebranding to help better position the station against Clear Channel’s “Wild 94.9” KYLD.

CBS has registered Now997.com, Now997FM.com, and 997Now.com. With sister Hot AC “Alice @ 97.3” in place, we doubt the station will be dropping its Rhythmic lean.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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