97.9 ESPN Debuts In Hartford
Update 1/27: “97.9 ESPN” launched at 6am today.
Currently running the national ESPN Radio lineup in full, 97.9 will soon add a local afternoon show. The station gives ESPN an FM signal audible at its Bristol, CT headquarters.
Update 1/25: 97.9 and 100.9 have both applied for licenses for their new tower locations and have begun testing at half power. The new 97.9, licensed to Windsor Locks CT transmits from downtown Hartford and will operate with 3.4kW from 443 feet. 100.9, formerly AAA WRNX, has been simulcasting with 97.9 since Halloween. It will now operate with 870 watts from 860 feet, approximately 13 miles north of Springfield.
Original Report 12/6: As 97.9 WPKX prepares to make its move from Springfield, MA to Hartford, Clear Channel has registered a number of domains giving our first clues at the format the station will take.
Four of the domains hint at a variation of AC, which makes sense considering CBS’ “Lite 100.5” is leading the market. The two ESPN domains would indicate the moving of “ESPN Radio 1410” WPOP to FM. Considering ESPN’s headquarters are in neighboring Bristol, CT we can see the company actively pursuing an FM affiliate in its hometown.
No request has been made for the WUCS calls as of yet. 97.9 is still WPKX, which will soon join the Kix Country format on 100.9 WRNX when 97.9 signs off in Springfield.