94.5 Birmingham Goes Country (For Now?)
Update 7/25/08: 1005TheVibe.com has been registered by CSC Corporate Domains, the registrar responsible for all of Citadel’s internet operations. We’d expect Rhythmic CHR or Urban to form a tandem with sister Urban AC “Hot 107.7” WUHT to compete with Cox’s Urban “95.7 Jamz” WBHJ and Urban AC “98.7 Kiss” WBHK.
Update 7/21/08: As of today, sister Sports 100.5 WJOX has moved to the 94.5 frequency. 100.5, licensed to Northport, AL rimshots Birmingham from the Southwest from near Tuscaloosa, while 94.5 broadcasts from the center of Birmingham. WJOX had moved from 690 AM to 100.5 in November 2006.
Original Post 7/5/08: Following its broadcast of the local July 4 fireworks, Citadel Adult CHR “The New 94.5” WYSF Birmingham, AL flipped to Country at 10:00pm Friday night. The station is currently running jockless and nameless, which seems to point towards a stunt.
Birmingham currently has 3 other Country stations. Cox has the combo of 104.7 WZZK and 97.3 WNCB, while Clear Channel owns 102.5 WDXB. All three combined for 15.6 of the audience in the recent Arbitrends, while sat at 2.4.
The most likely formats could be Rhythmic CHR like recently launched sister “Power 102.9” in New Orleans or a relaunch of Hot AC/Adult CHR with actual branding.