Update 7/24: As expected “101.7 The Harbor” debuted with Variety Hits this afternoon.
Just after 4:00pm, 101.7 cut out of Florence + The Machine’s “Shake It Out” and went silent as the station transferred operations to Clear Channel. After a three loops of Dirty Water by The Standells, The Harbor debuted just before 4:30 with Aerosmith’s “Sweet Emotion” followed by Bon Jovi’s “Livin’ On A Prayer” and Madonna’s “Into The Groove”.
The station will be running commercial free through Labor Day weekend.
Original Report 7/20: As 101.7 WFNX Boston gave its farewell earlier tonight in preparation of Clear Channel taking over the frequency following its purchase of the station, we now know the identity of the station that will soon take its place.
We’ve already seen multiple decoy domain registrations, especially after the filing by Clear Channel for the WHBA call letters. Clear Channel has finally registered a domain of its own for the station.
TheHarbor1017.com was registered today for use with the station after many of the similar domains for that name were claimed by someone at Greater Media’s cluster on Wednesday. Additionally private Facebook and Twitter accounts have been created for the station.
Format wise this seems to indicate Variety Hits, a format that Clear Channel has launched in multiple markets (Charlotte, Jacksonville, and Miami among them) over the past few months. It would also return the format to the market for the first time since Entercom flipped “93.7 Mike-FM” WMKK to Sports last September.