CHR War To Heat Up San Antonio?
Update 9/7: As usual we now have our list of decoy domains added. In this case Cox went with a few that match formats they already program in the market with 1067TheEagle.com, Mix1067.com, NewCountry1067.com, and Rock1067SanAntonio.com. There’s also the trio of 1067ChuckFM.com, 1067ChuckFM.net, and 1067ChuckFMSanAntonio.com. Variety Hits is currently filled in the market by Border Media’s “102.7 JackFM” KJXK.
Original Report 9/5: Domain registrations made late last week indicate Classic Rock “X106.7” KTKX will soon shift to CHR “Hot 106.7“. 1067Hot.com, Hot1067.net, Hot1067FM.com, and Hot1067SanAntonio.com were all registered anonymously last week, while Hot1067.com was transferred from a domain squatter to the same anonymous registrant.
A shift to CHR at 106.7 should help Cox on two fronts. If Hot takes a few shares from Clear Channel’s “Mix 96.1” KXXM and Univision Rhythmic “98.5 The Beat” KBBT, it will help solidify Cox’s Country “Y100” 100.3 KCYY and Classic Hits KONO 101.1 as the #2 and #3 stations in the market. On the other end, dropping the Classic Rock format should help prop up sister Rock 99.5 KISS-FM.
In addition to the aforementioned KXXM and KBBT, “Hot 106.7” would also be in direct competition with Border Media’s 94.1 KTFM unless a station sale brings a new direction to that station.
106.7 has had some history targeting KXXM and KBBT. From 2001 to 2003, it was Dance CHR “106.7 Jamz“, before segueing to Mainstream CHR “Z106.7” and then Urban “Power 106.7” until 2009. After a year as FM Talk, the station flipped to AAA which later evolved into the current Classic Rock format which has run to this day. The 100kW facility of KTKX operates from south of the city proper giving it a weaker signal in the northern portions of the San Antonio market.