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Double Flip On New Hampshire Seacoast

Lance Ventaby Lance Venta
October 9, 2012

Z107 Z107.1 107.1 WERZ Kiss 95.3 The Coast WSKX Elvis Duran Ryan Seacrest MattyClear Channel has completed a double flip in Portsmouth NH.

Update 10/9: 95.3 WSKX completed the second part of the Portmouth shuffle as it flipped to Variety Hits “95.3 The Coast” at noon today.

The first hour of 95.3 The Coast consisted of:
Journey – Don’t Stop Believin’
Billy Idol – Mony Mony
Smash Mouth – All Star
Guns N Roses – Sweet Child Of Mine
Commodores – Brick House
Jimmy Eat World – The Middle
INXS – Need You Tonight
Train – Drive By
Wild Cherry – Play That Funky Music
Barenaked Ladies – One Week
Simple Minds – Don’t You (Forget About Me)
J. Geils Band – Centerfold
Maroon 5 – Payphone
Dave Matthews Band – Ants Marching
Michael Martin Murphey – Wildfire
Ton-Loc – Funky Cold Medina

Original Report 10/4: Hot AC 107.1 WERZ flipped to CHR at 3:00pm and returned to its heritage “Z107” branding. The move brings the programming heard on sister “Kiss 95.3” WSKX over to the stronger WERZ signal including Elvis Duran in mornings and Ryan Seacrest in middays. The station will run commercial free until next Tuesday.

With the move of CHR to 107.1, WSKX has begun stunting with sounds of ocean waves and lighthouse bells while teasing a new format will launch Tuesday, October 9 at 12:00pm. We’re expecting an AC format to appear on 95.3 as Clear Channel has registered 953TheCoast.com for the station.

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Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

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Comments 9

  1. Jaxon's avatar Jaxon says:
    14 years ago

    They’re going to do five days of stunting? That’s all…old school and stuff.

    Loading...
    Reply
  2. Mike Fitzpatrick (NECRAT)'s avatar Mike Fitzpatrick (NECRAT) says:
    14 years ago

    I wonder if this is in response to 104.7 flipping to CHR.

    Loading...
    Reply
  3. Jeremy Andrews's avatar Jeremy Andrews says:
    14 years ago

    Nice logo. Looks like Z100

    Loading...
    Reply
  4. Steve Varholy's avatar Steve Varholy says:
    14 years ago

    It hasn’t been “Z107” since the mid/late 1980’s. When Pete Falconi came in as PD during the beginning of the CHR doldrums, he basically created one of the first “adult CHRs” and changed to slogan to 107.1 WERZ More Music-More Variety to emphasize the focus on adults.

    Lots of great feelings working for that station and Precision Media.

    Loading...
    Reply
  5. Bobby Wright's avatar Bobby Wright says:
    14 years ago

    I did weekends and utility at WERZ in l984-85. the Z-107 CHR/Dance format under PD Jack O’Brien was a strong #2 in the Portsmouth-Dover ARB and beat l00.3 WHEB which had a stronger signal but had flipped to AOR in l983. only WOKQ Country 97.5 was ahead of us at #1 (and probably still is today). Z-107 went to a more or less Hot A/C/Classic Rock format in ’86 based partly on flawed “home-brew” research.

    Loading...
    Reply
  6. Jeff Lehmann's avatar Jeff Lehmann says:
    14 years ago

    Seems that 95.3 The Coast would be too close to Saga’s Coast 93.1 in Portland. 95.3 can be heard there…

    Loading...
    Reply
  7. Bob Nelson's avatar Bob Nelson says:
    14 years ago

    Supposedly a facebook post said they’d be back playing “everything”; variety hits? Sim. to the Harbor?

    Loading...
    Reply
  8. Bob Nelson's avatar Bob Nelson says:
    14 years ago

    The site is active “95.3 The Coast We Play Everything”

    http://www.953thecoast.com/main.html

    Loading...
    Reply
  9. casey1027's avatar casey1027 says:
    14 years ago

    95.3 sounds more like Adult Hits than AC.

    Loading...
    Reply

Leave a ReplyCancel reply

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Double Flip On New Hampshire Seacoast

Lance Ventaby Lance Venta
October 9, 2012

Z107 Z107.1 107.1 WERZ Kiss 95.3 The Coast WSKX Elvis Duran Ryan Seacrest MattyClear Channel has completed a double flip in Portsmouth NH.

Update 10/9: 95.3 WSKX completed the second part of the Portmouth shuffle as it flipped to Variety Hits “95.3 The Coast” at noon today.

The first hour of 95.3 The Coast consisted of:
Journey – Don’t Stop Believin’
Billy Idol – Mony Mony
Smash Mouth – All Star
Guns N Roses – Sweet Child Of Mine
Commodores – Brick House
Jimmy Eat World – The Middle
INXS – Need You Tonight
Train – Drive By
Wild Cherry – Play That Funky Music
Barenaked Ladies – One Week
Simple Minds – Don’t You (Forget About Me)
J. Geils Band – Centerfold
Maroon 5 – Payphone
Dave Matthews Band – Ants Marching
Michael Martin Murphey – Wildfire
Ton-Loc – Funky Cold Medina

Original Report 10/4: Hot AC 107.1 WERZ flipped to CHR at 3:00pm and returned to its heritage “Z107” branding. The move brings the programming heard on sister “Kiss 95.3” WSKX over to the stronger WERZ signal including Elvis Duran in mornings and Ryan Seacrest in middays. The station will run commercial free until next Tuesday.

With the move of CHR to 107.1, WSKX has begun stunting with sounds of ocean waves and lighthouse bells while teasing a new format will launch Tuesday, October 9 at 12:00pm. We’re expecting an AC format to appear on 95.3 as Clear Channel has registered 953TheCoast.com for the station.

Share This:

  • Share on LinkedIn (Opens in new window) LinkedIn
  • Share on Facebook (Opens in new window) Facebook
  • Share on X (Opens in new window) X
  • Share on Bluesky (Opens in new window) Bluesky
  • Share on Threads (Opens in new window) Threads
  • Share on Reddit (Opens in new window) Reddit
  • Print (Opens in new window) Print
  • Email a link to a friend (Opens in new window) Email
  • More
  • Share on Mastodon (Opens in new window) Mastodon
  • Share on Telegram (Opens in new window) Telegram
  • Share on WhatsApp (Opens in new window) WhatsApp
Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

Log In

Join Now | Lost Password?

Comments

Comments 9

  1. Jaxon's avatar Jaxon says:
    14 years ago

    They’re going to do five days of stunting? That’s all…old school and stuff.

    Loading...
    Reply
  2. Mike Fitzpatrick (NECRAT)'s avatar Mike Fitzpatrick (NECRAT) says:
    14 years ago

    I wonder if this is in response to 104.7 flipping to CHR.

    Loading...
    Reply
  3. Jeremy Andrews's avatar Jeremy Andrews says:
    14 years ago

    Nice logo. Looks like Z100

    Loading...
    Reply
  4. Steve Varholy's avatar Steve Varholy says:
    14 years ago

    It hasn’t been “Z107” since the mid/late 1980’s. When Pete Falconi came in as PD during the beginning of the CHR doldrums, he basically created one of the first “adult CHRs” and changed to slogan to 107.1 WERZ More Music-More Variety to emphasize the focus on adults.

    Lots of great feelings working for that station and Precision Media.

    Loading...
    Reply
  5. Bobby Wright's avatar Bobby Wright says:
    14 years ago

    I did weekends and utility at WERZ in l984-85. the Z-107 CHR/Dance format under PD Jack O’Brien was a strong #2 in the Portsmouth-Dover ARB and beat l00.3 WHEB which had a stronger signal but had flipped to AOR in l983. only WOKQ Country 97.5 was ahead of us at #1 (and probably still is today). Z-107 went to a more or less Hot A/C/Classic Rock format in ’86 based partly on flawed “home-brew” research.

    Loading...
    Reply
  6. Jeff Lehmann's avatar Jeff Lehmann says:
    14 years ago

    Seems that 95.3 The Coast would be too close to Saga’s Coast 93.1 in Portland. 95.3 can be heard there…

    Loading...
    Reply
  7. Bob Nelson's avatar Bob Nelson says:
    14 years ago

    Supposedly a facebook post said they’d be back playing “everything”; variety hits? Sim. to the Harbor?

    Loading...
    Reply
  8. Bob Nelson's avatar Bob Nelson says:
    14 years ago

    The site is active “95.3 The Coast We Play Everything”

    http://www.953thecoast.com/main.html

    Loading...
    Reply
  9. casey1027's avatar casey1027 says:
    14 years ago

    95.3 sounds more like Adult Hits than AC.

    Loading...
    Reply

Leave a ReplyCancel reply

Recent Headlines

Cumulus Media 2018 Mary Berner

Cumulus Media Becomes First Commercial Licensee For Xperi’s AutoStage Portal Premium Measurement

July 15, 2026
92.5 The River WXRV Boston

June 2026 (5/28 – 6/24) Nielsen Audio PPM Ratings Day 2: WXRV Continues To Sail To Higher Marks

July 14, 2026
Connoisseur Media Alpha Jeff Warshaw

Chris Flatley Joins Connoisseur As Long Island Director Of Sales

July 14, 2026
CMG Media Corporation

Phil Becker Joins Cox Media Group As VP/Audience & Content Growth

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