Summit Media has shifted “Rock 96.5” WKLR Richmond back to Classic Rock “Classic Rock 96.5“.
The station shifted to the “Rock 96.5” brand when it added a larger amount of 90’s Rock to its playlist. Since then the station was spun-off by Cox to Summit and Clear Channel launched a direct Classic Rock competitor on an adjacent translator using WKLR’s old “Planet” branding.
The rebranding comes as the station reverts back to a 70s/80s based playlist with just a handful of 90’s titles remaining in the playlist.
Meanwhile, could a rebranding be on the way to sister Adult Alternative “103.7 The River” WURV? 1037Play.com, 1037Richmond.com, Listen1037.com, and Richmonds1037.com have been registered over the past week.