I93 Dallas Relaunches As Hot 93.3
Launching with commercial free weekends, the station is promoting to have more music and fewer commercials per hour than iHeartMedia’s “106.1 Kiss-FM“.
Cumulus announces that Top 40-formatted KLIF-FM has become the all-new HOT 93.3. The former i93 and heritage Dallas CHR station debuted its new Hot Upbeat CHR format today at 5:00 p.m. Central. HOT 93.3 will feature all the hits, including music from artists such as Iggy Azalea, Pitbull, and Ariana Grande. The format shift will bring new opportunities, and Cumulus is currently seeking additional on-air talent for the station.
Dan Bennett, Regional Vice President for Cumulus Dallas/Houston said: “The new HOT 93.3 will bring to Dallas Metroplex listeners the next generation of contemporary music. We are incredibly excited about how it will serve both our listeners and advertisers.”
Louie Diaz, Program Director for HOT 93.3 said: “The New HOT 93.3 will bring an energy and feel that is unique and totally customized for Dallas/Fort Worth. We will be live and local from 6 a.m. to 12 midnight and all over the streets of DFW! We think listeners will love the new sound of HOT 93.3.”
KLIF-FM becomes the third station in recent Dallas/Fort Worth history to utilize the “Hot” branding. CBS’ used it on CHR “Hot 100” KRBV from 1998 to 2001 and just last year Univision operated “Hot 107.9” KESS-FM for just two months.
Original Report 9/7: A relaunch appears coming to Cumulus CHR “I93” 93.3 KLIF-FM Haltom City/Dallas.
Cumulus has registered Hot933DFW.com, Hot933FM.net, Hot933Hits.com, Power93DFW.com, as well as a few potential decoys for other formats including Big933DFW.com, GoldHits933.com, SmoothJazz933.com, and 933JamsDFW.com. The registrations follows the recent hiring of former “Live 95.5” KBFF Portland Program Director Louie Cruz for the same position at KLIF-FM.
While Clear Channel’s “106.1 Kiss-FM” KHKS continues to lead the market it is no longer dominating like it did prior to and in the aftermath of the premature passing of morning host Kidd Kraddick. In the August 2014 Nielsen Audio PPM Ratings KHKS led the market with a 6.1 share just ahead of Cumulus Country “99.5 The Wolf” KPLX’s 5.7. The two stations were tied for the lead as recently as May. KLIF-FM on the other hand has not been able to make up ground on KHKS as it continues to hover right below a 2 share.