Entercom launched Rock AC “Max 102” at 7:00 this morning.
Focusing on Rock Hits of the 80s and 90s, the station listed Bon Jovi, Dave Matthews Band, Def Leppard, Journey, Pat Benatar, Red Hot Chili Peppers, and Sheryl Crow as core artists. New WMQX call letters are incoming.
Original Report 4/7:Entercom has pulled the plug on “ 102.3 The Sports Hub” WHBS Pittston/Scranton/Wilkes-Barre, PA and is currently stunting with people counting upwards.
The new format will launch on Friday, April 10 at 7:00am. While we’re unsure exactly what the new format will be, we have been monitoring the anonymous domain registrations made in March for Max1023.com and Max102FM.com. That would probably suggest a Variety Hits to flank sister CHR 98.5 WKRZ or a Rock format.
WHBS launched its now former format in August 2013 as the third Sports station in the Scranton/Wilkes-Barre market. It had since been joined by a fourth as Cumulus flipped 590 WARM to CBS Sports Network programming in December.