Neuhoff Media Classic Rock “Boss 96.7” WCVS-FM Virden/Springfield IL flipped on Monday to Variety Hits “96.7 Bob-FM“.
Utilizing the syndicated network distributed by Kroeger Media and Envision Networks, the move shifts WCVS away from a direct battle with Saga Classic Rock 100.5 WYMG and closer to their Classic Hits “Cool 93.9” WQQL. The market had been without a Variety Hits outlet since Saga flipped 101.1 W266BZ from “Abe-FM” to Classic Country in January 2016.
The entire WCVS airstaff is out with the change as is the syndicated Bob & Tom show. This is the second format change at Neuhoff Springfield this year following CHR “99.7 Kiss-FM” WXAJ becoming Hot AC “99.7 The Mix” in March.
Envision Networks® and Kroeger Media Inc. are excited to welcome Neuhoff Broadcasting Corporation’s WCVS-FM/Champaign-Springfield-Decatur, IL as the latest station to join the BOB FM™ family. With the launch of 96.7 BOB FM, the station joins over 125 affiliates on the Envision 24/7 Network.
“We shopped around for the best Adult Hits Format for WCVS,” said Mike Shamus, Vice President of Programming for Neuhoff Media. “It became very clear that working with Envision Networks® BOB-FM was going to be the easiest to use, the best branding and overall the best product out there. The whole team has been great to work with every step of the way. We are excited to bring “BOB” to Springfield.”
You may know BOB FM™ as the original template from which the entire “name” formats originated including BOB’s little brothers HANK FM® and DUKE FM®, the country variety-based format that is also syndicated by Envision Radio Networks®. BOB FM™ was the first Variety/Adult Hits based format of its kind to launch in North America.
With a song library consisting of over 1100 titles that is made up of rock, pop and adult contemporary music, BOB’s unique mix is best described as one big mix tape for adult listeners who are too young to be considered full-fledged baby boomers and too old to be considered as part of generation X. Beyond the music, the BOB FM™ brand is known for its out of the box presentation where the station becomes a personality and listeners are on a first name basis with their favorite radio station.
“BOB FM™ offers three levels of programming service for both cash and barter and accommodates stations that are looking for a complete turnkey, 24/7 solution.
The best way to get to know BOB FM™ is to listen for yourself! Stream the BOB FM™ demo here: http://www.BOBFormat.com. Stations interested in the BOB FM™ format can contact Amber Wade at 216-831-3761 or amberw@envisionradio.com for more details.
