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WTDY-FM Relaunches As The New 96.5

Lance Ventaby Lance Venta
May 15, 2023

The New 96.5 TDY WTDY-FM Philadelphia Feel Good VarietyAfter stunting for four days with nonstop Taylor Swift, Audacy CHR “96.5 TDY” WTDY-FM Philadelphia has relaunched as Hot AC “The New 96.5“.

Positioning as “Feel Good Variety”, the new first hour of the station featured:

  • David Guetta/Bebe Rexha – I’m Good
  • The Weeknd – Blinding Lights
  • Gayle – Forget You
  • 2pac/Dr. Dre – California Love
  • Jax – Victoria’s Secret
  • Lady Gaga – Bloody Mary
  • Charlie Puth – How Long
  • Metro Boomin / The Weeknd – Creepin’
  • Linkin Park – Numb
  • Stephen Sanchez – Until I Found You
  • Shawn Mendes – There’s Nothing Holding There Me Back
  • Elton John / Britney Spears – Hold Me Closer
  • Kane Brown – Thank God

The new brand moves WTDY-FM closer to sister AC “B101” WBEB and away from iHeartMedia CHR “Q102” WIOQ.

The station’s lineup will continue to feature Michael Bennett in mornings. Bennett has been with 96.5 through its multiple iterations since 2013. V Hale, midday host at “Alice 97.3” KLLC San Francisco, will add those duties at WTDY-FM. Mike Adam, afternoon host at Hot AC “New 102.7” WNEW New York, adds afternoons. Adam previously worked at 96.5 when it was CHR “96.5 Amp Radio” WZMP in 2015-16 and at WIOQ from 2012-14 under the air name ‘Prolifik’. Bru remains in nights.

WTDY-FM had been trending up in the past four months 1.2 – 1.7 – 2.1 – 2.2, but still trailed WIOQ and its 2.8 share in the March 2023 Nielsen Audio ratings.

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Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

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Comments 2

  1. phillyradiogeek's avatar Brian Arnold says:
    3 years ago

    So does this count as a format flip or just a slight tweak/reimaging?

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    Reply
  2. Steve Hodges's avatar Steve Hodges says:
    3 years ago

    In my opinion this was a dumb switch, they could’ve moved the format without changing the 96.5 TDY branding. Seems like a lot of work for a slight change. 

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WTDY-FM Relaunches As The New 96.5

Lance Ventaby Lance Venta
May 15, 2023

The New 96.5 TDY WTDY-FM Philadelphia Feel Good VarietyAfter stunting for four days with nonstop Taylor Swift, Audacy CHR “96.5 TDY” WTDY-FM Philadelphia has relaunched as Hot AC “The New 96.5“.

Positioning as “Feel Good Variety”, the new first hour of the station featured:

  • David Guetta/Bebe Rexha – I’m Good
  • The Weeknd – Blinding Lights
  • Gayle – Forget You
  • 2pac/Dr. Dre – California Love
  • Jax – Victoria’s Secret
  • Lady Gaga – Bloody Mary
  • Charlie Puth – How Long
  • Metro Boomin / The Weeknd – Creepin’
  • Linkin Park – Numb
  • Stephen Sanchez – Until I Found You
  • Shawn Mendes – There’s Nothing Holding There Me Back
  • Elton John / Britney Spears – Hold Me Closer
  • Kane Brown – Thank God

The new brand moves WTDY-FM closer to sister AC “B101” WBEB and away from iHeartMedia CHR “Q102” WIOQ.

The station’s lineup will continue to feature Michael Bennett in mornings. Bennett has been with 96.5 through its multiple iterations since 2013. V Hale, midday host at “Alice 97.3” KLLC San Francisco, will add those duties at WTDY-FM. Mike Adam, afternoon host at Hot AC “New 102.7” WNEW New York, adds afternoons. Adam previously worked at 96.5 when it was CHR “96.5 Amp Radio” WZMP in 2015-16 and at WIOQ from 2012-14 under the air name ‘Prolifik’. Bru remains in nights.

WTDY-FM had been trending up in the past four months 1.2 – 1.7 – 2.1 – 2.2, but still trailed WIOQ and its 2.8 share in the March 2023 Nielsen Audio ratings.

Share This:

  • Share on LinkedIn (Opens in new window) LinkedIn
  • Share on Facebook (Opens in new window) Facebook
  • Share on X (Opens in new window) X
  • Share on Bluesky (Opens in new window) Bluesky
  • Share on Threads (Opens in new window) Threads
  • Share on Reddit (Opens in new window) Reddit
  • Print (Opens in new window) Print
  • Email a link to a friend (Opens in new window) Email
  • More
  • Share on Mastodon (Opens in new window) Mastodon
  • Share on Telegram (Opens in new window) Telegram
  • Share on WhatsApp (Opens in new window) WhatsApp
Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

Log In

Join Now | Lost Password?

Comments

Comments 2

  1. phillyradiogeek's avatar Brian Arnold says:
    3 years ago

    So does this count as a format flip or just a slight tweak/reimaging?

    Loading...
    Reply
  2. Steve Hodges's avatar Steve Hodges says:
    3 years ago

    In my opinion this was a dumb switch, they could’ve moved the format without changing the 96.5 TDY branding. Seems like a lot of work for a slight change. 

    Loading...
    Reply

Leave a ReplyCancel reply

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