As part of its deal with La Mega Media and Lazo Media to begin operations of their Spanish language brands in Cleveland, Cincinnati, Columbus and Indianapolis, Urban One has appointed their Chief Operating Officer Claudia DeLeon as VP/General Manager of Radio One Cleveland and Head of Spanish Broadcast Operations for Urban One.

Radio One began operating the “Mega” brand in Cincinnati on October 1, transitioned their existing Regional Mexican “La Grande” brands in Columbus and Indianapolis to the “Mega” programming earlier today, while moving the brand in Cleveland from streaming to 1300 WJMO.

DeLeon has led La Mega Media since March 2019 after serving as Vice President of predecessor TSJ Media from 2010-2019.

Outgoing Cleveland VP/GM Eddie Harrell Jr., who was promoted to Co-President or Urban One’s Audio division earlier this week said, “We are thrilled to align with such a well-established brand in Ohio, one with a legacy of dedicated service to Hispanic communities in Cleveland, Columbus, and Cincinnati. Equally exciting is the addition of Claudia DeLeon, a seasoned executive who brings a wealth of experience and talent to our team. Adding La Mega to our portfolio further strengthens our business footprint and enhances our offerings to reach minority communities across these key markets.”

Radio One Division CEO David Kantor said, “This rebranding marks a significant enhancement to our Spanish-language media presence in Ohio and Indianapolis, aligning with the needs of our audiences and meeting the growing demand in these rapidly expanding Hispanic communities. Our goal is to deliver high-quality, culturally relevant programming that reflects the vibrant and diverse lives of our listeners. Through this arrangement, we can better serve Hispanic audiences in each market, connecting communities with music, news, and content that speaks directly to them.”