iHeartMedia announced today it will serve as a local reseller of Amazon’s audio and video inventory including Prime Video, Twitch, Amazon Music, Fire TV and Alexa.
iHeart customers will also be able to leverage Amazon DSP including Amazon’s authenticated first-party shopping, browsing and streaming signals across iHeart’s owned-and-operated digital inventory both locally and nationally, including digital, audio, podcasts and creator-led content, “creating a more unified path for advertisers to activate multi-platform campaigns at scale”.
iHeart says that incorporating Amazon’s authenticated signals into iHeartMedia’s premium inventory allows advertisers to access solutions supported by real shopping insights. These signals help improve relevance and performance across campaigns for enhanced audience planning, targeting, and measurement, all while creating flexible, integrated programs designed to deliver both scale and precision.
iHeartMedia Chief Business Officer Lisa Coffey said, “Advertisers are increasingly looking for media solutions that combine scale, intelligence and simplicity across channels. By combining Amazon Ads’ shopping insights and advertising technology with iHeart’s audio leadership, we’re creating a more seamless, data-informed way for brands to create more effective campaigns across sound and sight.”
Amazon Ads Head of Local Ad Sales Jenn Donohue commented, “This expansion of our long-standing relationship with iHeartMedia gives brands new opportunities to connect with consumers across more screens and speakers with greater relevance and measurable outcomes. Together, we’re making it easier for advertisers to activate campaigns across premium audio and streaming environments while leveraging signals that support smarter planning, targeting, and performance.”
