Keith Cunningham has departed his role as VP/Programming at Meruelo Media and is launching media consultancy Black Box Group.
Cunningham has programmed Classic Rock 95.5 KLOS Los Angeles since 2015 and rose to VP/Programming in 2023. During his tenure at KLOS, he also served as VP/Rock Formats for Cumulus Media until they sold KLOS to Meruelo in 2019. Cunningham has also served as VP/Programming for iHeartMedia Seattle and has held programming roles for Clear Channel in multiple markets followed by a 12 year stint consulting for Jacobs Media.
Cunningham says that Black Box Group is a “high impact, low overhead solution to today’s media challenges. Built on Cunningham’s track record of taking
multi-million-dollar brands from worst to first, Black Box Group taps a trusted network of
top-tier creative, analytical, and executional specialists to deliver elite creative insight,
surgical strategies, and measurable results for audio and media brands, talent, artists, and
executives.”
He commented, ““While it starts with content, traditional ratings and revenue playbooks have been torched, everyone is now a creator, and the line from A to B changes with every competitive situation. The landscape is faster, deeper, and more complex, but complexity becomes simple if you know how to decode it, and that’s what I do.”
Cunningham can be reached at [email protected] and LinkedIn.
