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“100.3 The Sound” St. Louis Launches

he Sound STLSound WSDD Modern Music 100.3 The Beat KATZ St. Louis STL Christmas XMas Halloween Rock 1003

Update 12/26: At 12:00am, the holiday music stunting came to an end leading into the debut of “100.3 The Sound – St. Louis’ Modern Music” and new WSDD call letters. The station’s first hour consisted of:

Owl City – Fireflies
Gin Blossoms – Follow You Down
Matt Nathanson – Come On Get Higher
Daughtry – No Surprise
Jimmy Eat World – The Middle
Kings Of Leon – Sex On Fire
The All-American Rejects – Gives You Hell
Sugar Ray – Someday
Plain White T’s – 1,2,3,4
Nickelback – Never Gonna Be Alone
The Black Crowes – Hard To Handle
KT Tunstall – Suddenly I See
Blues Traveler – Run-Around
Five For Fighting – 100 Years
Midnight Oil – Beds Are Burning


Original Entry 10/30: A format change appears to be imminent at Clear Channel Urban “100.3 The Beat” KATZ-FM ST. Louis. A number of newly registered domains are all pointing to the now bare-bones KATZ website hinting at the short-term and long-term futures for the station: Halloween1003.com, STLHalloween.com, Christmas1003.com, STLChristmas.com, and ChristmasSTL.com tease holiday music in the near future, with a permanent flip to Rock on the horizon via Rock1003.com, Rock1003STL.com, and STLRock1003.com. A flip to Rock of any sort will put the station into battle with Emmis’ Classic Rock 94.7 KSHE and Modern Rock “105.7 The Point” KPNT.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

5 Comments


  1. please bring back the Sound. Gen X radio is horrible 🙁


    • I agree!!! Please bring back the Sound! I’ve had to go back to Pandora and satellite radio so I can hear great music like Florence + the Machine. Why the change?


  2. I loved the sound please please please bring it BACK!!!!!!!


  3. I agree. I had 100.3 the sound on my radio at all times, i was glad to FINALLY find a good station. Now i can not even stand to turn 100.3 on. I would almost rather have the beat back.


  4. Agree–Genx sucks! I won’t listen to it anymore. The Sound was a really good station and now it is ruined! And there aren’t many stations to listen to at all. All of my friends spread the word and listened. I thought it was doing well. As one of the on air personalities would say in his feature ‘WTF’ this is now crap.

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