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WHLD Buffalo To Swing For The Fences

Swing 1270 The Fan Sports Radio WHLD Niagara Falls Buffalo SportsRadio 550 WGR Update 1/7: WHLD made the shift to CBS Sports Radio late Sunday night.

Original Report 1/4: Cumulus Adult Standards “Swing 1270” WHLD Niagara Falls/Buffalo will soon join the CBS Sports Radio Network.

A new website for the station, to be branded as “1270 The Fan” is already live featuring the new on-air lineup. The station will air the majority of the CBS-SR national lineup with one exception. With Entercom’s 550 WGR retaining their local market rights to Jim Rome, WHLD will feature a local program from 12pm to 3pm. That show will be hosted by Rich Gaenzler, who will retain his other alter-ego as Bull in afternoons on sister Rock “103.3 The Edge” WEDG.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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