Original Report 1/4: Cumulus Adult Standards “Swing 1270” WHLD Niagara Falls/Buffalo will soon join the CBS Sports Radio Network.
A new website for the station, to be branded as “1270 The Fan” is already live featuring the new on-air lineup. The station will air the majority of the CBS-SR national lineup with one exception. With Entercom’s 550 WGR retaining their local market rights to Jim Rome, WHLD will feature a local program from 12pm to 3pm. That show will be hosted by Rich Gaenzler, who will retain his other alter-ego as Bull in afternoons on sister Rock “103.3 The Edge” WEDG.