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WBOC-FM Salisbury Launches With Christmas Music

102.5 WBOC-FM Salisbury joe Edwards Cat Country Draper Holdings has closed on its acquisition of Silent 102.5 WBOC-FM Princess Anne/Salisbury MD (formerly Christian AC “Joy 102.5” WOLC) and has relaunched the station with commercial-free Christmas music.

WBOC-FM will debut its permanent format after the holiday season. The company has hired Joe Edwards as Operations Manager. Edwards crossed the street from Delmarva Broadcasting’ Salisbury cluster after 22 years with the company where he served as OM of Country “Cat Country 97.5” WKTT.

Our Daily Domains report on Monday, November 23 featured a list of domains registered for the new station.

Delmarva’s newest radio station, 102.5 WBOC-FM, has launched with commercial-free Christmas music. The 50,000-watt station can be heard across much of the peninsula, and is a return to WBOC’s roots.

“WBOC first launched as a radio station 75 years ago,” said Craig Jahelka, vice president & general manager. “What better way for us to come full circle than to launch WBOC-FM with the best selection of Christmas music available. And we have some exciting things planned for the future, including giving away $50,000 to our listeners!”

Jahelka said WBOC-FM is currently hiring staff and updating equipment. Veteran broadcaster Joe Edwards is in place as WBOC-FM operations manager.

“We’re assembling a dynamic morning team, and hiring the best talent to ensure WBOC-FM will be a local station, heavily involved in our community featuring news and weather from the WBOC-TV News team,” said Edwards. “So we’d really appreciate it if you’d give us a button on your car radio.”

102.5 WBOC-FM was previously owned by Marantha Broadcasting and operated as WOLC. That station ceased broadcasting prior to the sale to Draper Holdings, parent company of WBOC-FM.

WBOC-FM is owned and operated by Draper Holdings, which also owns WBOC-TV, FOX21, WBOC Classics, WBOC.com and Loblolly LLC

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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